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PODCAST PRODUCTION

An audience that listens

In a fast-moving agricultural landscape, Agriland’s podcast network offers an unparalleled way to connect with the farming community. Our audio content provides an intimate, high-engagement platform that follows our audience wherever they go—whether they are in the tractor, the yard, or the office.

We produce a diverse range of weekly shows, including The Farming Week, Ireland’s most-listened-to agricultural news podcast, and AgriFocus, which dives deep into the policy and technical issues shaping the industry. From niche technical series like The Dairy Trail to mental health and rural life features, our content is designed for the progressive, modern professional.

Our Audience

With over 1 million downloads, our podcasts reach a dedicated demographic of primary producers, industry stakeholders, and decision-makers. This is an audience that values expert insight and stays connected through on-demand media.

Commercial Opportunities

We offer premium sponsorship and integration packages that place your brand at the center of the conversation. We provide bespoke opportunities ranging from traditional pre-roll adverts to fully integrated native segments and branded podcast series.

Listen to our latest productions below. Get in touch today to discuss how we can give your brand a voice.

The Farming Week

The Farming Week is the definitive audio digest for the Irish agricultural sector. As Ireland’s most-listened-to podcast focused on farming and rural affairs, it serves as the essential weekly briefing for the industry.

Our expert editorial team at Agriland breaks down the latest news, market trends, and policy shifts, ensuring that the farming community stays informed and ahead of the curve.

Target Audience

With a loyal and growing listenership, this podcast captures a prime demographic of active farmers, industry professionals, and rural decision-makers. It appeals to those who require high-quality, reliable insights to manage their businesses effectively.

Because it is consumed “on-the-go”—in the tractor, the parlour, or the yard—it offers advertisers an uninterrupted connection to a highly attentive and influential audience.

Premier Sponsorship

Reflecting its status as a cornerstone of Irish agricultural media, The Farming Week is proudly sponsored by AXA Farm Insurance.

This long-standing partnership highlights the podcast’s ability to provide consistent, high-value brand association for industry leaders. For advertisers looking for maximum reach and established credibility, this platform offers the most powerful audio presence in Irish agriculture.

The Dairy Trail

The Dairy Trail is Agriland’s immersive, podcast series that takes listeners over the cattle grid and directly into the yards of dairy farms across Ireland. By capturing the authentic sounds and stories of active farms, this series provides a “boots-on-the-ground” look at the reality of modern milk production.

Target Audience

This series is tailor-made for the progressive dairy farmer and those involved in the dairy supply chain. It appeals to listeners who are keen to benchmark their own performance against others, exploring how different genetics, land types, and management systems translate into “milk in the tank and money in the pocket.”

It is high-utility content for a sector that is constantly looking for ways to improve efficiency and profitability.

Commercial Potential

The “on-location” nature of The Dairy Trail offers a unique opportunity for advertisers to place their brand within the heart of the action.

By sponsoring a series that celebrates and analyzes the practicalities of Irish dairy farming, partners can demonstrate their support for the industry’s backbone. It is the perfect platform for animal health, machinery, and nutrition brands looking to connect with a highly focused and commercially-minded dairy audience.

It Started With Slurry

At Agriland, we don’t just report on the news; we drive the digital conversation. Our limited-edition podcast, ‘It Started With Slurry,’ is a masterclass in turning viral cultural moments into high-impact media.

Hosted by Breifne O’Brien, the series features Eoin Lynch, the Mitchelstown farmer who became a social media sensation at the National Ploughing Championships.

Target Audience

This series connects with the heart of the modern agricultural community. By blending authentic personality-driven storytelling with professional production, we reach a high-engagement, multi-generational audience.

It is a must-listen for “digital-first” farmers—those who are active on social media and value content that balances humor with real-world industry experience.

Commercial Impact

Showcasing our ability to pair brands with trending content, the series is proudly sponsored by Nephin Renewable Gas.

This partnership demonstrates how we integrate commercial leaders into the sector’s most talked-about stories. Whether through sponsored segments or full-series backing, we provide advertisers with a direct line to the most attentive and loyal listeners in Irish agriculture today.

The Farm Finance Podcast

The Farm Finance Podcast is a specialized, four-part series designed to navigate the complex economic landscape of modern agriculture. From managing day-to-day cashflow to navigating intricate VAT and taxation issues, this series provides farmers and farm families with the technical knowledge required to secure their financial future.

It moves beyond simple news reporting to offer actionable insights on how best to grow, invest in, and protect a farm business.

This high-value content ensures that listeners are not just informed, but equipped to take decisive action regarding their business strategy and succession planning.

Target Audience

This series attracts a high-intent audience of farm owners, agribusiness entrepreneurs, and decision-makers focused on long-term profitability.

Commercial Potential

The Farm Finance Podcast offers a unique environment to reach an audience actively seeking professional services, banking solutions, and financial advice. It is the ideal platform for brands looking to position themselves as trusted partners in the economic development of the Irish agricultural sector.

Farm Safe Farm Well

The ‘Farm Safe Farm Well’ series is a flagship production dedicated to the industry’s most critical issues: physical safety and mental wellbeing. This initiative showcases our ability to deliver high-stakes, educational content that resonates deeply with the rural community.

Strategic Partnerships

Produced in conjunction with AXA Insurance and funded by the Department of Agriculture, Food and the Marine (DAFM), this series exemplifies Agriland’s capacity for large-scale, multi-stakeholder collaboration. By bridging the gap between government policy, corporate responsibility, and the end-user, we provide a platform for essential discussions on machinery safety, livestock handling, and personal health.

Target Audience

This podcast attracts a conscientious demographic of farmers, farm families, and industry stakeholders. It is a vital resource for those who prioritize long-term viability and professional standards in their operations.

For advertisers, this series demonstrates Agriland’s authority in the Corporate Social Responsibility (CSR) space, offering a unique opportunity to align your brand with positive, life-saving change in the agricultural sector.

The Beef Brief

The Beef Brief is a specialized, limited-series podcast produced by Agriland that brings technical expertise and real-world experience to the forefront.

Hosted by technical beef journalist Breifne O’Brien, the series takes listeners across the country and behind the scenes of Ireland’s most innovative beef enterprises. By exploring the unique challenges and management strategies of diverse farming systems, the podcast uncovers exactly what works on the ground and what makes the difference to the bottom line.

Target Audience

This series is designed for a dedicated audience of beef producers, suckler farmers, and finishers who are focused on technical efficiency and profitability. From livestock health and genetics to forage management and market requirements, the content appeals to those looking for practical, peer-to-peer insights to improve their own farm operations.

It provides a platform for honest discussion on the hurdles facing the sector and the solutions driving it forward.

Commercial Potential

As a highly focused technical series, The Beef Brief offers a premium environment for brands specializing in animal nutrition, veterinary health, and livestock equipment.

Sponsoring this series allows partners to align with Agriland’s journalistic authority while reaching a targeted demographic of commercially-minded beef farmers.

It is an ideal channel for building trust and brand loyalty within one of the most significant sectors of Irish agriculture.

Agrifocus

AgriFocus is Agriland’s premier current affairs podcast, designed for those who want to move beyond the headlines.

Hosted by Agriland Editor Stella Meehan, each episode features high-level interviews with industry experts, policymakers, and technical specialists. Together, they take a forensic look at the critical issues impacting farmers, rural communities, and the wider agricultural sector across Ireland and the global stage.

Target Audience

This podcast caters to a sophisticated demographic of primary producers and industry stakeholders who require deep-dive analysis into complex topics—from nitrates derogations and international trade missions to national genotyping programmes.

It is the go-to audio resource for the sector’s most informed decision-makers who value expert-led discussion and a comprehensive understanding of the forces shaping their livelihoods.

Commercial Partnership

Reflecting its authority and influence, AgriFocus is produced in association with AXA Farm Insurance. This partnership underscores the podcast’s role as a trusted source of information for the Irish farming community.

For advertisers, AgriFocus offers a premium environment to align with thought leadership and essential industry intelligence, providing a direct channel to the sector’s most engaged and influential professionals.

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