CASE STUDIES - Agriland Advertising

The “Farm Safe Farm Well” campaign represents a landmark collaboration between Agriland Media, AXA Insurance, and the Department of Agriculture, Food and the Marine (DAFM).

Over a high-impact three-month period, we executed a bespoke multimedia strategy designed to prioritize safety and wellbeing across the Irish agricultural sector.

By leveraging our full digital ecosystem, the campaign integrated expert content creation and premium display advertising with high-end video production and immersive podcasts.

We also utilised livestreaming to engage our audience in real-time, creating a 360-degree brand experience that resonated throughout the rural community.

The results were unprecedented: the campaign achieved a total reach of over 2 million people, proving that when strategic multi-channel execution meets industry-leading journalism, the impact is unparalleled.

In association with

This branding and awareness campaign marks a continued collaboration between Agriland Media Group and ESB Networks to deliver the vital ‘Spring Safety Series.’

Designed to coincide with the increase in seasonal farm activity, the campaign focused on the life-saving importance of electrical safety and risk mitigation on Irish farms.

The strategy centered on a three-part native editorial series, published over consecutive weeks to maintain high-frequency engagement. By addressing specific hazards—such as post-storm vigilance and high-risk machinery zones—the campaign transformed complex safety protocols into accessible, expert-led content.

For ESB Networks, the series provided a powerful platform to demonstrate their commitment to Corporate Social Responsibility (CSR) and their long-term goal of a net-zero future.

By leveraging Agriland’s trusted voice, ESB Networks successfully reinforced its brand presence as a community-focused utility leader, ensuring essential safety messages reached the heart of the rural workforce when it mattered most.

In association with

Agriland’s coverage of the National Dairy Show redefined how major agricultural events reach a modern digital audience. This bespoke, multi-channel campaign was built on a foundation of high-intent storytelling, starting with an extensive build-up series that profiled the event’s key innovators, exhibitors, and judges.

The campaign culminated in a sophisticated on-site production. Our professional camera crew delivered high-definition livestreaming directly from the ring, bringing the competition to thousands of viewers in real-time.

Throughout the event cycle, we produced a total of 23 articles and 12 videos, distributed across eight digital channels.

By combining pre-event momentum with live technical execution, we ensured the National Dairy Show maintained a dominant presence across the Irish dairy sector.

This campaign demonstrates Agriland’s ability to act as a complete media partner, providing unparalleled visibility and engagement for large-scale industry events.

In association with

The ‘Feeding Success’ series is a prime example of how Agriland utilises peer-to-peer storytelling to highlight technical excellence. In partnership with Volac, we produced a comprehensive four-part native content series focused on the “golden opportunity” of the pre-weaned calf period.

By profiling four high-performing dairy farms across Tipperary, Limerick, Cavan, and Donegal, the campaign transformed technical nutritional advice into relatable, real-life success stories.

Each feature explored practical methods for maximizing growth rates and achieving the crucial 24-month calving target. This strategic collaboration allowed Volac to showcase their ‘Feed for Growth’ expertise while directly engaging with a commercially-minded dairy audience.

The results demonstrated the power of testimonial-driven media: by positioning the brand as a partner in farm profitability and long-term sustainability, we delivered a high-value awareness campaign that resonated with progressive producers nationwide.

In association with